25 Days of christmas
Freeform & Kohls do a Christmas promo featuring clips from Christmas movies they will run on the network and several comedy skits with the talent to promote Kohl's products.
​
The design approach was a modern, neutral, and rustic Christmas. Large wreath, greenery and candle décor, Kraft paper presents wrapped with twine. A cozy fireplace with large bookcases filled with Kohl's products and framed promotional artwork.
​
We went through different furniture and set arrangements, playing with camera angels and windows. Ultimately, we ended up creating a space with more dimensionality by adding a separate room, using bookcases as doorway walls.
Rumors & Tweets
the story behind this design was a mysterious lady hidden from view, being followed or chased by rumors and tweets. It is then revealed that our lady is the next bachelorette. She dramatically rips the rumors off her dress and is showered by rose petals.
​
The design started out with a moody cat and mouse vibe that included set pieces of pillars and flower vases in various sizes to create a maze that the talent would walk through. Playing with the reflective black floor and lighting. In the end, all of this would go away and she is revealed in only rose petals and a spotlight.
​
By the end of the project we decided on a brighter and more minimalistic design which is what you see here. Still playing with the reflections, the infinity of the white walls, and empty space gave the sense of mystery.
Is it $4.99?
the concept behind this design was a traveling or mobile game show. Inspired by classic T.V. shows we went with a clean look by staying with 3 colors and simple shapes.
​
everything was custom fabricated from the podiums, signage, turf flooring, stairs and props.
Sketch Artist Cop
the fictional office of an experienced portrait artist that works in the criminal justice world.
​
we added little details to give the feel of a space that is lived in such as used books, foliage, awards, busted filing cabinet. Lastly, included his personal drawings in the background.
Breathwork
a meditation application with yoga videos. This set was to have a seamless background and a gradient that matched the brands established look. We worked on the lighting positions to accomplish this.
